atx · austin texas · Events · small business

Focus Groups for City of Austin Small Business

As part of an ongoing project with Austin Independent Business Alliance and the City of Austin, I will be hosting two lunchtime focus groups in the first week of November. One is for small-medium businesses with an interest or active operations that involve import/export and the other is for anyone in the arts, as a… Continue reading Focus Groups for City of Austin Small Business

email marketing · marketing strategy · nonprofits · small business · social media

Now, Later or Never – 3 Little Words That Rule Your World

Think about this morning when you opened your email. Most people – especially small business and nonprofit professionals, go through a similar dance with the contents of their inbox. You quickly scan that first page of waiting emails for any major “fires” that need to be addressed and then you start at the top of… Continue reading Now, Later or Never – 3 Little Words That Rule Your World

marketing strategy · nonprofits · small business

A Simple Rx for Marketing

For small business and for nonprofits, marketing can sound like a complicated, overwhelming time and money cruncher. It can be intimidating. But it doesn’t have to be. When I explain marketing in a seminar or workshop, I like to break it down into a very, very simple formula that anyone can approach with hope that… Continue reading A Simple Rx for Marketing